Bold & Italic: Best practices

Here are some tips for using bold and italics when scripting a survey:

1. Don't add italic / bold tags to an entire sentence nor paragraph (only use it in some texts, words). They are tools for emphasis (however, if everything is emphasized, then nothing is emphasized)​.

2. Don't use italic and bold together (it should be bold OR italic). Think of them as mutually exclusive​.

And remember!​

  • Bold text is used to describe strong, clear keywords.​
  • Italics can be used for giving certain emphasis on a particular word or phrase and it should be used sparingly (e.g. highlight quotes or names of books, blogs, newspapers, etc.).

 

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