Our panel recruitment process is open to all, and members of the public can easily join our panel by signing up via our website or our app (both Android & iOS).
We also actively work with affiliate networks, media agencies, social media channels, and other marketing campaigns to reach a wider audience and attract new panel members.
Our recruitment channels are adapted and appropriate for each geography we operate in, and we monitor the recruitment source proportions centrally to be aware of and account for any regional or socio-demographic differences. This allows us to maintain a diverse and representative sample across all regions.
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