What do the percentages on my audience dashboard mean?

The percentages on your audience dashboard highlight the difference between the audience you have created vs. a nationally representative sample. For example, in the image below, the created audience consists of 9% more females than a nationally representative sample.

Screenshot_2019-11-08_at_15.48.11.png

 

When you hover over the percentage, a label will appear which provides the actual percentage of females for that audience, versus the nationally representative percentage.

 Screenshot_2019-11-08_at_15.45.50.png

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