Sensitive and Personal Information

If a question is personal/ sensitive, a 'Prefer not to say' answer option must always be included at the end of the option list.


Sensitive Personal Data is defined as any question relating to the following topics:

  • Health concerns (both physical and mental)
  • Racial or ethnic origin
  • Political opinions
  • Religion or philosophical beliefs
  • Trade union membership, 
  • Sex life and sexual orientation.

Please note: the YouGov Surveys will always review surveys before they go live to ensure these topics have been handled correctly and provide feedback when necessary. 

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