If a question is personal/ sensitive, a 'Prefer not to say' answer option must always be included at the end of the option list.
Sensitive Personal Data is defined as any question relating to the following topics:
- Health concerns (both physical and mental)
- Racial or ethnic origin
- Political opinions
- Religion or philosophical beliefs
- Trade union membership,
- Sex life and sexual orientation.
Please note: the YouGov Surveys will always review surveys before they go live to ensure these topics have been handled correctly and provide feedback when necessary.