How do I build an audience?

Step 1 Visit https://platform.yougov.com/profiles-lite 

Step 2 Select the market where your audience is located and the age, region and gender variables with which you want to target your audience:

Step 3 Select a brand OR an attitude that they agree with OR  a hobby and interest of your audience OR a rating on any of the categorised items.

You can search for a specific brand, attitude, hobby/interest or rating by typing into the relevant field or browse through them by clicking on a relevant category.

 Step 4 Click 'Explore your audience' to access information about your audience for free