Profiles Lite

General

• What is Profiles Lite about?
• I'm a Profiles customer, can I still use the Profiles Lite?

Creating an audience

• How do I build an audience?

Exploring the data about an audience

• What do the percentages on my audience dashboard mean?
• Which data points are included in my audience dashboard?
• Where can I access more data about my audience?

Methodology

• What is the difference between weighted and unweighted base size?
• Methodology Overview
• Is the data in Profiles Lite robust?
• How many people complete YouGov surveys?
• How is the data weighted?