Standard answer scales

  1. Always remember that appropriate scales appear in a logical order (i.e. not randomized). 
  2. Always keep your answer options balanced
  3. If a question is measuring sentiment, always use an equal number of positive and negative answer options. 

Agreement Scale: 

  • Strongly agree 
  • Somewhat agree 
  • Neither agree nor disagree 
  • Somewhat disagree 
  • Strongly disagree 

Frequency Scale: 

Avoid overlapping scales, keep it balance and continuous. 

  • Once a week 
  • Once every 2 weeks 
  • Once a month 
  • Once ever 2 to 3 months 

Sentiment Scale: 

  • Very positive 
  • Somewhat positive 
  • Neutral 
  • Somewhat negative 
  • Very negative 


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