Platform Login Issues

Why do I receive an error message when I try to log in?

You’ll get a "Login failed." error message when either the email address or password you've entered doesn’t match our records.

The most likely explanation is the simplest: you made a typing error. Try entering your details again, and don’t forget your password might contain capitals, numbers or special characters. And last, check your Caps Lock isn’t on (we’ve all done this).

  • If you're not sure whether you have a YouGov account with that email address, you can try creating one here:
  • If you still can’t log in, you can change your password by selecting the ‘forgot your password?’ link. Enter the email address linked to your YouGov account and click "Reset Password". You'll receive an email to reset your password. If you don’t see an email from us in your inbox within a few minutes, do check your spam folder. 
  • If you can’t sort it out yourself, please submit a request to customer support. They’ll be happy to help.
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