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  1. Help Center for YouGov Customers
  2. Profiles Lite

Profiles Lite

    • What is Profiles Lite about? I'm a Profiles customer, can I still use the Profiles Lite?
    • What do the percentages on my audience dashboard mean? How do I build an audience? Where can I access more data about my audience?
    • Methodology Overview Is the data in Profiles Lite robust? How is the data weighted? What is the difference between weighted and unweighted base size?
    • Which data points are included in my audience dashboard?
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