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  1. Help Center for YouGov Customers
  2. Profiles Lite

Profiles Lite

All the information you need about the Profiles Lite

General

  • What is Profiles Lite about?
  • I'm a Profiles customer, can I still use the Profiles Lite?

Creating an audience

  • How do I build an audience?

Exploring the data about an audience

  • What do the percentages on my audience dashboard mean?
  • Which data points are included in my audience dashboard?
  • Where can I access more data about my audience?

Methodology

  • What is the difference between weighted and unweighted base size?
  • Methodology Overview
  • Is the data in Profiles Lite robust?
  • How many people complete YouGov surveys?
  • How is the data weighted?
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